Inside Real Broker’s Luxury Division with Kofi Narte

Kofi Nartey has redefined what it means to be a luxury real estate agent. With a background as a professional athlete, actor, and now Executive Director of Real Broker’s luxury division, he’s turned experience into expertise, guiding celebrities, athletes, and affluent clients through multimillion-dollar transactions with precision and care. But Kofi’s success didn’t happen by chance. It was built through intentional branding, deep industry knowledge, and a commitment to mentorship.

In this episode, we explore how he carved out a niche in sports and entertainment, his advice for agents entering the luxury space, and the unique vision behind Real’s fast-growing luxury division.

From Athlete to Luxury Real Estate Mogul

Kofi Nartey’s journey into luxury real estate is anything but ordinary. Before stepping into the world of high-end homes, he was a professional football player, actor, and even starred in the TV series Selling LA. But his path to success wasn’t built on celebrity status, it was earned through a strategic approach, a deep understanding of his clientele, and an unwavering commitment to professionalism.

After earning his undergraduate degree from UC Berkeley and completing his MBA at Pepperdine, Kofi was introduced to real estate in 2002. By 2003, he had earned his license and began focusing on condos and townhomes, leveraging his experience as an HOA president to provide buyers and sellers with unique insights. Over time, he became a broker and built his team, eventually working with some of the biggest brokerages in the country.

Today, he leads high-performing real estate teams in Los Angeles and Las Vegas, runs his own training platform called Mogul U, and serves as the Executive Director of Real’s luxury division across North America. With 22 years in the industry, his background and experience position him as a true force in the luxury real estate space.

Breaking Into Luxury: Strategy and Authenticity

Kofi didn’t stumble into luxury real estate, he created a plan and followed it with intention. His advice to agents aspiring to break into the luxury market is clear: develop a plan, build a brand around it, and deliver exceptional service that turns clients into raving fans.

He also stresses the importance of authenticity. In affluent circles, people are often approached by professionals who are more interested in closing deals than building trust. Kofi flipped that script. By prioritizing client needs and respecting their privacy, he built a reputation as a fierce negotiator and a trusted advocate.

Here’s how he suggests agents break into the luxury market:

Develop a niche-specific strategy tailored to your ideal clientele.
Create a personal brand that reflects your expertise and values.
Show up with a giving mindset, especially in networking spaces.
Become a resource, not a salesperson, and let relationships lead the way.
Consistently deliver results, turning satisfied clients into long-term advocates.

Luxury isn’t just about high price tags, it’s about high expectations. And Kofi meets those expectations by offering an elevated experience from start to finish.

Why Kofi Focused on Sports & Entertainment

Rather than chasing the broad luxury market, Kofi chose to go deep within a niche he knew well, sports and entertainment. As a former athlete and actor, he understood the nuances of these lifestyles. He recognized the need for confidentiality, tailored service, and a deep understanding of the transient nature of celebrity and athlete clientele.

But it wasn’t just about connections. Many of his contacts from past careers knew him in different contexts. Kofi the actor, or Kofi the athlete, not Kofi the agent. So he rebuilt his identity and proved his value through hard work and consistency.

His niche gave him direction and differentiation in a competitive space. More importantly, it helped him build a brand rooted in service and trust, key traits when working with high-profile clients.

Building a Niche in Sports and Entertainment

Kofi Nartey’s foray into luxury real estate was about finding purpose through personal alignment. With a background in professional football and acting, Kofi recognized the unique lifestyle needs of high-profile clients. Instead of trying to be a generalist in a saturated market like Los Angeles, he strategically positioned himself within a niche that aligned with his past experiences.

He didn’t begin with celebrity connections. Many of his early contacts knew him as Kofi the actor or athlete, not as a real estate expert. That meant starting from scratch and building credibility. What gave him the edge was insight. He knew the importance of privacy, fierce negotiation, and understanding the often transient nature of athletes and entertainers. By positioning himself as a trustworthy advisor who could protect his clients from opportunists and provide real value, he became a go-to professional for those in high-net-worth circles.

Ways Kofi Positioned Himself in the Niche:

Drew from personal experience to understand lifestyle demands
Promoted confidentiality and fiduciary integrity
Focused on creating long-term relationships, not just sales
Delivered white-glove service with consistent attention to detail

This approach eventually led to major leadership opportunities, including launching and running luxury or sports and entertainment divisions for Keller Williams, The Agency, and Compass, before finding a lasting home at Real Broker.

What It Takes to Be a True Luxury Agent

Luxury isn’t just about the price tag. According to Kofi, it’s about the elevated experience. That means refined marketing, polished branding, access to global networks, and an ability to connect with high-end buyers and sellers through authentic, human relationships.

At Real, Kofi helped design the luxury division from the ground up. By collaborating with leadership and agents across the company, he created a program centered around education, global exposure, and an elite agent network. Agents must apply to join and meet specific production standards, ensuring the community stays strong and committed.

Key Components of Real’s Luxury Division:

Six qualifying sales in the top 10% of their market (minimum $750K)
A streamlined application and onboarding process
Monthly masterminds and peer-to-peer collaboration
International listing syndication across 40+ countries
Custom branding and support for property storytelling

Instead of exclusivity through isolation, Real’s luxury agents collaborate across markets. From sharing listing presentations to co-marketing homes, it’s an ecosystem focused on growing together, not competing in silos.

Expanding Influence Through Content, Courses, and Community

Kofi’s mission now includes more than serving buyers and sellers. He’s passionate about teaching others how to succeed in luxury, without waiting years to “figure it out.” That passion led to his newest project: the “Celebrity & Luxury Real Estate Course,” currently in beta and hosted at MogulU.com.

The course, offered at a steep 80% discount during its early access phase, teaches everything from niche branding and sourcing clients to pricing, negotiating, and showing high-end homes. His philosophy is simple, when you serve first, success follows. And he wants to equip others with the frameworks and insights he wishes he had when he started.

He’s also hosting his first conference this September: The Dream Summit in Anaheim, California. This event combines real estate strategy with personal mindset development. Expect high-level training, yoga mornings, keynote speakers, and plenty of opportunities to build meaningful industry connections.

Leading With Collaboration, Not Competition

What sets Kofi apart is his heart for collaboration. He regularly co-lists properties with other agents inside and outside of Real Broker, offering marketing firepower and luxury expertise to help newer agents break into higher price points.

This approach stems from what he lacked early in his career, access to support. Now, he aims to be that for others. Whether it’s lending branding expertise, training agents on listing prep, or introducing properties to his expansive luxury database, his work helps elevate the entire industry.

Final Thoughts: Elevate, Empower, Expand

Kofi Nartey’s story is a powerful reminder that luxury real estate isn’t just about glossy properties, it’s about elevating people. His journey from sports and screen to real estate success showcases the power of niche branding, deep service, and collaborative growth.

Real’s luxury division, spearheaded in part by Kofi, isn’t just a marketing badge. It’s a platform built to support agents who are serious about breaking into or expanding within the luxury space, with structure, mentorship, and real resources.

For agents looking to grow beyond their current limits, Kofi offers this advice: “Find mentorship. Find collaboration. Don’t try to figure it out alone.”

🎧 Want to Learn More? Listen to the Full Podcast Episode

In this episode, Kofi shares:

How he built a niche in sports and entertainment
What luxury really means in today’s market
The structure and benefits of Real Broker’s luxury division
His new course and conference helping agents break into luxury

🎙️ Tune in now to hear how Kofi is helping redefine what success looks like in luxury real estate.

To listen to more of our podcast episodes, visit The #RealtyHack Podcast Page. The #RealtyHack Podcast is also available to listen to on Spotify, Google Podcasts, Apple Music, and your other favorite podcast directories.