AI for Real Estate Agents: Save Hours & Double Your Leads

On this special episode recorded during a President’s Club trip to Cabo, the #RealtyHack Podcast welcomes Tiffani Marroquin, an AI consultant, real estate veteran, and operational efficiency strategist. With over 15 years in the industry, Tiffani’s journey spans hedge fund flips, brokerage operations, and franchise sales. Now, she’s focused on helping real estate pros become radically more efficient using artificial intelligence.

If you’re overwhelmed by shiny new tools or not sure how to bring AI into your workflow, Tiffani offers a no-fluff roadmap that starts with organization and ends with transformation.

From Real Estate to AI Strategy

Tiffani’s extensive background in real estate gives her a unique edge in the AI space. She’s not just another tech coach, she understands how brokerages, teams, and solo agents operate. Her consulting firm, Seek AIRE, helps professionals identify inefficiencies, organize their systems, and implement custom GPTs that become second brains for their business.

Step One: Ditch the Fear, Embrace the Shift

Tiffani starts with mindset. Too many agents still resist AI, brushing it off as a fad or fearing replacement. But as she puts it bluntly, “AI isn’t going anywhere.”

The first step to using AI effectively? Let go of fear and start embracing it as a tool for freedom, not one for elimination. Once you shift your mindset, efficiency follows.

Step Two: Organize Before You Optimize

Don’t rush to sign up for every tool you see on social media. Tiffani’s advice is clear: start by gathering and organizing what you already have.

Transcripts from YouTube or podcast episodes
Past blog posts, social media captions, and newsletters
Client FAQs, listing presentations, and scripts

This content forms the foundation of your custom GPT. By uploading your materials and training it to speak in your voice, you can turn ChatGPT into a true business assistant.

“You want it to sound like you,” Tiffani says. From lead magnets to email campaigns, the AI should reflect your tone, your values, and your brand.

Build Custom GPTs for Every Need

Tiffani builds multiple GPTs for her business, each with a specific purpose. Here’s how agents can do the same:

Operations GPT: Train new hires or VAs with pre-loaded systems and checklists
Marketing GPT: Draft social posts, headlines, newsletters, and scripts
Lead Generation GPT: Create qualifying scripts, email sequences, or chatbots

For brokerages, she recommends keeping a human in the loop. While AI can automate design, post creation, and data entry, a top VA can review, polish, and keep everything on brand.

Top Tasks AI Can Handle for Agents

So how does AI actually save time? Tiffani broke down the top areas where agents and brokers can immediately see ROI:

Content Creation: Blog posts, Instagram captions, YouTube descriptions
Lead Magnets: PDFs, guides, and checklists tailored to niche audiences
Ad Copy: Facebook, Instagram, and Google Ads copy variations
Client Follow-Up: Drip email sequences and follow-up reminders
Custom Chatbots: Smart bots that qualify leads instead of annoying them

Her advice? Let AI do the heavy lifting, then use your own creativity to refine and personalize the output.

Blend Your Ideas with AI to Stay On-Brand

One of Tiffani’s strongest points is that AI shouldn’t replace your creativity, it should support it. She encourages agents to:

Take notes from conversations, experiences, or inspiration while on the go
Combine those ideas with AI suggestions for content or lead gen
Always review the AI’s responses and align them with your voice and values

The result? Branded, relevant content that doesn’t sound robotic, and saves hours every week.

AI Consulting for Real Estate Professionals

Tiffani’s company, AI.RE STRATEGIES, offers one-on-one consulting and group sprints for real estate professionals ready to scale their systems and ditch the chaos. Her process starts with a full business assessment:

What do you hate doing?
Where are you losing time?
What systems could be better?

From there, she recommends tools that fit the business, not the other way around. No long lists of expensive subscriptions. Just custom solutions for real estate pros.

Final Thoughts: Start Simple, Grow Smart

Tiffani’s message is clear: you don’t need to become a tech genius to succeed with AI. You just need to be willing to learn, organize your assets, and test what works for your style and business.

AI isn’t replacing agents. But it will replace agents who don’t learn to work with it.

🎧 Want to Learn More? Listen to the Full Podcast Episode

In this episode, Tiffani shares:

How to structure a second brain using custom GPTs
The AI tools she recommends to boost efficiency
Why fear of AI is hurting agents more than helping
How brokers can keep a “human in the loop” while scaling with AI
The biggest time-saving opportunities for content and lead generation

🎙️ Tune in now to hear how Tiffany is helping agents take control of their business, embrace smart automation, and work more creatively with AI at their side.

To listen to more of our podcast episodes, visit The #RealtyHack Podcast Page. The #RealtyHack Podcast is also available to listen to on Spotify, Google Podcasts, Apple Music, and your other favorite podcast directories.